I find it jarring when my parents or sisters stop using products I grew up with. What is a family, in the end, but the group of people you share your brand loyalties with? It feels weird when that sacred contract gets broken. At some point after I left home, for example, my mother switched […]
Tag: advertising
Bananas
I used to have a CD that had a whole bunch of old TV commercial jingles on it. I assume this compilation was put on the market in an attempt to capitalize on the nostalgia of baby boomers. Somebody gave me the CD as a gift when I was age 12 or so. I had […]
Soap
The dermatologist I went to as a teenager used to call me “Moose.” He had an avuncular manner and always wore a visor with two inset magnifying eyepieces so that he could get a good look at his patients’ hideously clogged pores. I think “Moose” was supposed to set me at ease or maybe make […]
Honey Bunches of Oats with Almonds
When I was a kid, my favorite breakfast cereal was Lucky Charms, a blend of sugar-coated oats, marshmallows, and Irish stereotypes. The cereal’s corporate mascot is a leprechaun named Lucky. In 1980s TV commercials, cartoon children were always in pursuit of the small, green-suited figure so that they might capture his “magically delicious” marshmallow charms: […]